So, over at 1UP, I came across an article that tells of how the game-market titan, Nintendo, with their oodles of money flopping around, will be partnering up with Amazon.com to sell a special edition “Pink Ribbon” DS Lite and for each unit sold, Nintendo will donate $5 to Susan G. Komen for the Cure, an organization supporting breast cancer research. Regardless if any units are sold, Nintendo has promised a minimum of $100,000!
Now, many readers may not know, but I’m a huge supporter of the fight against breast cancer and for two years running, I’ve held an in-game event for the popular MMO, Guild Wars known as Pink Day in LA. So while I may not have breast cancer myself (And yes, guys can get breast cancer!), this hits close to home for me. I applaud Nintendo and will be interested to see if the other big companies follow suit.
Check the full 1UP article after the jump!