So, over at 1UP, I came across an article that tells of how the game-market titan, Nintendo, with their oodles of money flopping around, will be partnering up with Amazon.com to sell a special edition “Pink Ribbon” DS Lite and for each unit sold, Nintendo will donate $5 to Susan G. Komen for the Cure, an organization supporting breast cancer research. Regardless if any units are sold, Nintendo has promised a minimum of $100,000!
Now, many readers may not know, but I’m a huge supporter of the fight against breast cancer and for two years running, I’ve held an in-game event for the popular MMO, Guild Wars known as Pink Day in LA. So while I may not have breast cancer myself (And yes, guys can get breast cancer!), this hits close to home for me. I applaud Nintendo and will be interested to see if the other big companies follow suit.
Check the full 1UP article after the jump!
Nintendo Fighting Breast Cancer with Pink Ribbon DS Lite
Amazon offering limited edition model with some proceeds going to breast cancer research.
By Kris Pigna, 09/27/2008Nintendo certainly isn’t hurting for money these days, and it appears they’ve even decided to give a little back to a worthy cause. Joystiq reports (via DSFanboy) that Amazon is offering a special edition “Pink Ribbon” DS Lite, with $5 of every unit purchased going to Susan G. Komen for the Cure, an organization supporting breast cancer research.As you can see above, this DS Lite is a polar white color emblazoned with the pink ribbon associated with breast cancer awareness. It’ll run you the standard $129.99 of any other DS Lite, just with the added benefit of five of those bucks going toward breast cancer research. And no matter how many of these are sold, Nintendo has promised at least a minimum donation of $100,000.
So if you happen to be one of the few people on this entire Earth who still doesn’t own a Nintendo DS, you may want to consider this a very worthy option.